The Best Skincare Trends of 2024 (So Far)
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The Best Skincare Trends of 2024 (So Far)

Annie Goodman & Ryan Hynes

DEINDE Contributors

Although many of us often yearn for simpler times where we had fewer choices and less technological interference, one thing is certain: the way we were handling skincare and skin health is not something that we’d ever want to bring into the present. (Coconut oil for tanning? Insane!)


With advancements in technology, innovation, and holistic understanding of what leads to inflammaging (aka chronic, low-level inflammation of the skin), consumers are more discerning than ever about what goes on (and in) their skin. Especially with the presence of social media, skincare aficionados and newbies alike are being encouraged to become their own skincare specialists, putting together informed routines and curated bathroom shelves for years to come. The best part? They’re apt to keep evolving.


We’ve put together all of the upcoming trends in skincare for 2024 and things are glowing up—specifically as it relates to industry shifts in sustainability, efficacy, transparency, and customization.


Clinical transparency is grounding sustainable skincare. 


The proof is in the numbers. With growing awareness of ingredients, practices, and formulations, consumers are becoming increasingly interested in credible, science-backed information to help them make informed decisions about their skincare routines and topical products.

By providing clear results from clinical trials and real-life consumer experiences, skincare brands are breaking ground on a whole new level of transparency. Such clarity empowers you to make educated choices about your skincare products, while also encouraging more sustainable and efficacious development. Treating everyday skincare with clinical rigor is promoting a culture of integrity and realism across the beauty industry. All to say, the shift toward empirical transparency is the biggest thing we’re seeing in skincare this year.

Skincare regimens for you, you, you, and also me.


Because there is so much more awareness about individual needs, the idea of a “one-size-fits-all,” generalized approach to pretty much anything has become obsolete—especially in the realm of skincare ingredients, routines, and products.


In 2024, customization is key, and is made possible with newer technological innovations within AI, which is powering skincare analysis tools and DNA testing for better, more personalized skincare regimens. Nowadays, skincare lovers can build their own curated routines that tend to their unique skin type, concerns, and goals. Whether your skin needs hydration to combat dryness, exfoliation to help with skin texture or pigmentation issues, or antioxidants to brighten your skin tone, there’s a perfect set of products to help with that. 


Whether targeting acne, aging, or hyperpigmentation, consumers are feeling more empowered (and responsible) than ever before to research, investigate, and handpick products that have intention and efficacy.


What it is is just as important as how it’s made.


Pretty much every industry at this point is taxing the environment, leading to an onslaught of brands and startups across every production vertical considering how they can literally reduce, reuse, and recycle within their respective “space.” 


Within beauty trends specifically, brands are starting to consider sustainability throughout—from ingredient sourcing to product packaging to shipping containers. In fact, it’s fair to say that environmental impact as a whole has become a top priority for skincare brands in 2024.


Some things to keep an eye out for: 

  • Biodegradable containers
  • Reusable jars
  • Sustainably sourced ingredients
  • Biotech-led formulations that reduce environmental impact


There are always way more brands looking to become B Corp-certified (along with a whole host of other sustainability certifications) to align with the priorities of consumers to reduce carbon footprint.


Support the microbiome from the outside in.


Over the past 10 or so years, probiotics have become the gut health essential in everyone’s supplement regimen. However, probiotics go far beyond gut health—they are also making waves in the skincare world.


“But what does gut health have to do with skincare?” Yes, the microbiome in our gut is one arena with a diversity of flora and fauna, however we also have multiple other microbiomes in our body—our skin being one of them.


In 2024, you’re going to start seeing more probiotic-infused products hitting the market to help support the skin’s natural microbiome, helping to strengthen its natural defense system and promote a healthy complexion and skin barrier


While oil-stripping, barrier-compromising routines were once perceived to be more beneficial for results-driven skincare, we’ve recently discovered that the healthiest, most radiant skin comes from a well-balanced pH. 


DEINDE’s purifying whipped cleanser uses a pH-friendly, myMicrobiome-certified formula with naturally fermented active ingredients like polysaccharides and biotech-led fermented vegetable-based glycolipids. 



Fight the blue light.


With the rise of digital devices, prolonged exposure to blue light has become a growing concern for skincare enthusiasts. Blue light, although a natural part of the light spectrum emitted by the sun, can lead to an overproduction in cortisol, which can lead to premature aging.


Cortisol overproduction is associated with stress (aka fight-or-flight mode). Under stress, too much cortisol depletes our supply of melatonin—our natural recovery hormone that helps us sleep and maintains buoyancy in the skin.


Given that our skin has light receptors, brands are incorporating blue light protection into their products to shield skin cells from the harmful effects of screen time. From antioxidant-rich serums—like DEINDE’s powerful skin-strengthening serum—to SPF-infused moisturizers, these innovative formulas help to defend against inflammaging and environmental damage caused by blue light exposure.



Do-it-all, all-in-one, multi-functional products.


While multi-step routines have their place in everyday life, more and more people are looking to “get the work done” without having to use a million products that work in a silo.


Multi-functional skincare is quickly gaining popularity as people look to maximize their time and consolidate their routines (while still maintaining healthy skin). Expect to see skincare solutions and new products  like hybrid cleansers that double as makeup removers, tinted moisturizers built into SPFs, or even moisturizers that moonlight as skin-protecting ointments (like our moisture-locking face stick). These multitasking wonders will seek to streamline beauty routines without sacrificing efficacy. 


Biotech-led skincare is here to stay. 


Perhaps the most impactful shift in skincare happening right now is one close to DEINDE’s heart—the proliferation of biotech-led skincare innovation. Biotech is the nexus of biology and technology. In the world of beauty, it often refers to lab-grown and designed microbes. These cells are grown and optimized through a fermentation process to become the foundation of skincare formulations.


DEINDE believes biotech skincare is not only the most targeted way to address inflammaging, but it is more sustainable and environmentally conscious. By developing potent, powerful ingredients like biotech-made Naringenin, we are able to help preserve more land and resources. This year and beyond, you’re likely to witness increased impact of biotech within the skincare industry.


Plant-based retinol that won’t strain your skin.


Love it or hate it, retinol is one of those holy grail ingredients that has gotten its reputation as an anti-aging hero. However, with great power comes great responsibility.


Given all of its positive press, many people run to start incorporating retinol in their everyday skincare routines, often discovering (too late) that their skin is too sensitive to benefit from this ingredient.


In 2024, plant-based retinols are taking center stage, offering gentler yet equally effective solutions for achieving youthful, radiant skin. Natural ingredients  like bakuchiol, rosehip oil, and moth bean extract mimic the effects of retinol without the irritation, making them ideal for sensitive skin types.


What goes in is in.


Beauty starts from within, and in 2024, skincare supplements are becoming increasingly popular as part of a holistic approach to skincare. 


From collagen-boosting powders to omega-3 fatty acid capsules, these ingestible supplements work to nourish the skin from the inside out, promoting hydration, elasticity, and overall skin health. When combined with a consistent skincare routine, supplements can help you achieve a radiant complexion from every angle.


There’s a lot to look forward to for the rest of the year in the skincare space. As always, stay up-to-date on trends, science, and product launches on Next In Skin, DEINDE’s blog for all things “future of skincare”-related.




Healing beauty? More biotechnology cosmetic products that claim drug-like properties reach the market | PMC

Biocosmetics: technological advances and future outlook | PMC

Bakuchiol: a retinol-like functional compound revealed by gene expression profiling and clinically proven to have anti-aging effects | NCBI

Blue Light and Skin Health | NCBI